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If you want to be an industry thought leader, good news—you don’t need a PhD, a TED Talk, or a bestselling book (though those wouldn’t hurt!). What you do need is the willingness to share your knowledge, insights, and big ideas in a way that feels authentic—without falling into the trap of stiff, jargon-heavy, or overly polished corporate speak. Bottom line: you don’t need to sound like a robot. True thought leadership isn’t about using fancy words or playing it safe—it’s about adding real value, sparking conversations, and standing out for the right reasons. But how do you get >>

The legal landscape is constantly evolving, and law firms are stepping up their game with innovative public relations (PR) strategies. It’s no longer just about maintaining appearances—it’s about forging deeper client connections, enhancing visibility, and showcasing the unique qualities that set them apart from the competition. Here are the top PR and communications trends transforming the legal industry in 2025: Trend 1. Big focus on humanising the legal profession In an industry often perceived as impersonal, showcasing the human side of law practice will continue to be a game-changer with firms increasingly sharing anonymised client success stories, highlighting pro >>

I’m often asked by clients how they can make sure their content gets seen but also gets the traction and engagement it so richly deserves. In short, how do they stay in sync with—or even ahead of—the LinkedIn algorithm? Now, I’m not going to dive into the nitty-gritty technical details of how the algorithm works (that's a whole other conversation). Instead, I'll focus on the practical steps you, the professional, CEO, or business owner, can take to ensure you're getting the best possible results from your content. Here are my top TWELVE recommendations to get you >>

  Did you know that organisation-wide engagement on platforms such as LinkedIn is not only critical to elevating your firm’s visibility and reputation but vital to building morale, attracting top talent and bringing in new clients? When your employees get behind creating or sharing content related to their work and your company’s successes, it generates a powerful ripple effect, significantly amplifying the reach of your organisation’s message. Basically, this collective effort ensures your company’s story reaches a much bigger audience than ordinarily would be the case. But how do bosses from more traditional settings such as law firms (where >>

  LinkedIn is without a doubt the go-to platform for lawyers looking to showcase their expertise, expand their professional reach, participate in conversations about legal industry trends but more importantly ... attract potential clients. However, effectively dipping into the power of LinkedIn requires more than just creating a profile and connecting with a few colleagues and friends – then just setting and forgetting. It demands a strategic approach that not only demonstrates your professionalism but shows off your authenticity (aka the real person behind your brand). Here are my top do’s and don’ts when it comes to lawyers getting >>

I am a huge fan of the Featured section which was introduced to LinkedIn Profiles in 2020. What I particularly love about the section is that it allows you the CEO, entrepreneur, consultant or professional to showcase samples of your work to people viewing your LinkedIn profile – particularly samples that visually highlight or reinforce your expertise or the business you are in. Also, unlike content on the activity section of your personal LinkedIn profile (which only highlights content from the past 45 days) content on your featured section remains there until such time that you decide to update >>

Regardless of whether you’re a CEO, business owner, consultant or professional, the start of the year is a wonderful opportunity to review and revitalise your personal LinkedIn profile and ensure it presents you in the best possible light and is easy to find should a potential client or business partner come looking. Here are my top tips to ensure you are effectively optimised for 2024. These ideas are relevant regardless of the sector you are in. Tip 1 – Your profile picture matters. First impressions count! A professionally taken photo will increase your profile views while a clear and >>

LinkedIn has and continues to establish itself as the ultimate platform for CEOs, business owners, consultants and professionals. Given that it’s difficult keeping up with every change or trend on the platform, I will give you the top 5 insights you should consider weaving into your daily or weekly LinkedIn activity or practices. Create more authentic content. With the massive uptick in AI-generated material, expect to see a growing demand for genuine content that enables authentic human interaction. So rather than always handing over to generative AI to develop that ‘polished gem’ on your behalf, focus instead on sharing >>

Top communications' trends for 2024 The world of public relations and communications is more dynamic  than ever before. The past year alone has witnessed the entry of many new and fresh approaches to the way we connect and converse, the kinds of stories we share, how we deal with the media and why we need to better manage risk. So, what can organisations and individuals in the business-to-business arena anticipate this year! (These are a compilation of what Parker Public Relations is witnessing first-hand and what other PR pundits around the world are saying.) A humanised and >>