Wendy

If you want to be an industry thought leader, good news—you don’t need a PhD, a TED Talk, or a bestselling book (though those wouldn’t hurt!). What you do need is the willingness to share your knowledge, insights, and big ideas in a way that feels authentic—without falling into the trap of stiff, jargon-heavy, or overly polished corporate speak. Bottom line: you don’t need to sound like a robot. True thought leadership isn’t about using fancy words or playing it safe—it’s about adding real value, sparking conversations, and standing out for the right reasons. But how do you get >>

The legal landscape is constantly evolving, and law firms are stepping up their game with innovative public relations (PR) strategies. It’s no longer just about maintaining appearances—it’s about forging deeper client connections, enhancing visibility, and showcasing the unique qualities that set them apart from the competition. Here are the top PR and communications trends transforming the legal industry in 2025: Trend 1. Big focus on humanising the legal profession In an industry often perceived as impersonal, showcasing the human side of law practice will continue to be a game-changer with firms increasingly sharing anonymised client success stories, highlighting pro >>

I’m often asked by clients how they can make sure their content gets seen but also gets the traction and engagement it so richly deserves. In short, how do they stay in sync with—or even ahead of—the LinkedIn algorithm? Now, I’m not going to dive into the nitty-gritty technical details of how the algorithm works (that's a whole other conversation). Instead, I'll focus on the practical steps you, the professional, CEO, or business owner, can take to ensure you're getting the best possible results from your content. Here are my top TWELVE recommendations to get you >>