Our PR and communications strategy is the glue that holds your tactics together.
It provides the direction and rationale for everything you do as we endeavour to take your organisation from anonymity to heightened visibility.
Our PR and communications strategy is the foundation that connects and strengthens all your tactical efforts. It provides the clarity and direction needed to elevate your organisation from obscurity to a well-known, trusted brand.
At Parker Public Relations, we take a meticulous approach to crafting a comprehensive and integrated PR strategy. Our process typically begins with a focused 2-3 hour strategy session, designed to uncover key insights and set a clear roadmap for success.
Our strategy helps:
- Define your business offerings and how you deliver them to the market.
- Clarify your communications goals and business objectives.
- Highlight your market differentiation and unique value proposition.
- Identify your primary and secondary target audiences, including key stakeholders.
- Uncover audience pain points and determine how you can provide the most value.
- Pinpoint your thought leadership niche and areas of expertise.
- Select the most effective communications platforms and tactics for your brand.
- Shape your content and narrative to engage and connect with your audience.
- Develop a compelling tagline that encapsulates your brand identity.
- Identify publicity opportunities to boost visibility and credibility.
- Pinpoint public speaking engagements to position your leaders as experts.
- Leverage social media to extend reach, engagement, and brand awareness.
- Brainstorm ideas for business and e-book opportunities.
- Enhance your website with up-to-date, strategic content.
- Develop social media profiles for key team members to boost credibility.
- Generate content ideas for branded collateral or lead magnets that attract and convert.
What You’ll Receive
Following the strategy session, we’ll deliver a detailed action plan, providing a clear and customised roadmap for execution—ensuring your PR efforts are both strategic and impactful.