In today’s competitive legal industry, having a strong LinkedIn presence is essential for attracting clients, building credibility, and expanding professional networks.
Our LinkedIn training program is designed for lawyers and law firm owners, helping them leverage the platform strategically to grow their practice. Through interactive sessions, live demonstrations, and hands-on exercises, participants will learn how to optimise their profiles, create engaging content, and use LinkedIn for business development.
Duration: 3 sessions (90 minutes each) OR a half-day intensive workshop
Training can be customised to client requirements. Training can be provided in person or online.
Session 1: Optimising LinkedIn for Legal Professionals
Objective: Build a strong profile that enhances credibility and attracts clients.
• Why LinkedIn is essential for lawyers & law firm owners
• Profile optimisation: Headlines, summaries, experience, and visuals
• Leveraging recommendations & endorsements
• Strategic networking: Connecting with clients, legal peers, and referral partners
Session 2: Thought Leadership & Content Strategy
Objective: Establish authority by sharing insightful legal content.
• The power of thought leadership vs. traditional marketing
• Content strategies: Explaining legal concepts, addressing FAQs, case studies
• Structuring LinkedIn posts for maximum engagement
• Hands-on content creation exercise with expert feedback
Session 3: Business Development & Client Acquisition
Objective: Use LinkedIn strategically to grow your firm.
• Engaging with clients, referral partners, and media contacts
• Lead generation and relationship-building strategies
• Understanding LinkedIn analytics to refine your approach
Who Should Attend?
- Lawyers & Legal Professionals – Solo practitioners, partners, and associates looking to build a stronger professional brand.
- Law Firm Owners & Managing Partners – Those responsible for business development and firm growth.
Take your legal brand to the next level. Contact us to customise a LinkedIn training program for your firm. Programs can be presented as workshops or highly individualised training.
Parker Public Relations has provided LinkedIn training for PwC, Du Pont Sustainable Solutions and legal firms such as Doogue + George and Murdoch Lawyers.
Get in touch: Call 0422 694 503
Find out about the Do’s and don’ts of Lawyers on LinkedIn.
Discover the key rules for creating a powerful LinkedIn profile