Firm-wide participation on LinkedIn—from senior leadership to support staff—creates a powerful ripple effect. When employees engage with company content and generate their own, this amplifies the firm’s influence and messages to a much wider audience.
But how do you get your team to actively participate?
This interactive presentation provides senior leaders with a clear framework to drive firm-wide engagement, ensuring employees are empowered, confident, and equipped to represent the company effectively online.
Duration: 2 hours (Customisable to firm requirements)
Who Should Attend?
- CEO and Senior Leadership
- Business Development Teams
What You’ll Learn
- The Power of Firm-Wide LinkedIn Engagement – Why employee participation matters
- Overcoming Staff Reluctance – Addressing concerns and common barriers
- How to Create a Culture of Engagement
- How senior leaders set the tone through active LinkedIn presence
- The role of clear policies & guidelines in driving participation
- Defining role-specific expectations for team members
- Making participation easy with training & content templates
- Implementing a peer-review system to ensure quality
- Recognising & celebrating employee contributions
Supporting Materials
- LinkedIn Posting Guide (Best Practices & Examples)
- Content Calendar Template
- Leadership LinkedIn Playbook
- Training Materials & Content Templates
- Peer-Review Guidelines
By implementing this strategy, firms can turn LinkedIn from an under utilised platform into a high-impact business tool—driving visibility, credibility, and engagement at every level.
Contact us to customise a LinkedIn training program for your firm.