Key public relations trends for 2022
After the two years we’d all prefer to forget … what does 2022 have in store for us on the PR and communications’ front? What is on the horizon? What’s working, what’s not and how can we improve on what we are doing right now? This is what PR pundits from around the world are saying and what Parker Public Relations is witnessing first-hand. Critical focus on building a strong brand We will see many more businesses and organisations focussing on telling their story, revealing their personality, showcasing the people ‘behind their brand’ and articulating where they >>